The "method to the madness" behind any publicity is fairly comprehensive: REVIEW the client's history and objectives, CONCEPTUALIZE a realistic (yet flexible) game plan- then EXECUTE the campaign to suit. The complexity happens during the execution of each effort due to the uniqueness of each client.

The RIght Writers are driven to create only ORIGINAL and CUSTOM media representation. We take pride in committing ourselves to knowing the client inside and out in order to recommend and develop competitive materials to earn the media spotlight every time.

SERVICES

>Brochure Production

Publicity Campaigns

>Editorial Services

Presentations & Scripts

>Events Coverage

Press Kits

>Feature Articles

Special Events

>Media Relations

Video Newsreels

>Newsletters & Mailers

Website Publicity News

 

 

GROUND WORK
This stage is probably the singlemost involved task of any PR professional. This is where we work at bringing the right match between client and the team. Based on what we know of the client, we will assemble a group of industry-specific pros to handle the client’s needs. From project managers to writers to resource agencies, the best recommendations will determine the success of the overall production as well as the ultimate results. This is also where we learn all that we can about the client to process a solid starting point and the best project plan. In the end, our goal is to bring the client a strong publicity schedule and a powerful list of materials that wins the interest of the media (or the intended audiences).

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IMAGE SCULPTING
The Right Writers are as much a part of the creative process of shaping your public image as planning the process of “attack”. All phases of execution rely upon our extensive list of relationship with the media and those that can get us there. Depending on the campaign, the process of “public image sculpting” may take time to bear fruit. Our publicity experts waste no time in reaching out to publications and broadcast stations to seek out the best platforms to get your voice heard.

FORMAT & THEME
Each client’s publicity objectives are shaped into one underlying theme that all materials must adhere to. From feature articles to press kits, newsletters to brochures, this well-engineered theme is the “palette of paints” that builds the client’s potential public image that we aim to portray. This palette is the custom-built format that maintains consistency of the entire campaign.

CALENDAR SCHEDULING
Every good PR professional constantly has their hand on schedules of events where you want to be. The task of seeking out any and all events (that may be advantageous to your publicity) adds to your being at the “right places at the right time”. This could mean positioning you in the center of a scheduled press conferences, inviting reporters to cover your event or a combination of both. Scheduling you could also mean adjusting the "game plan" to include you in many of your industry's spotlight activities as a key participant.

 
     
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